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VOYAH FREE: Redefining Premium Extended Range Electric Mobility in the UAE

05 November 20255 minutes read
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Article

05 November 2025

With its entry into the UAE, VOYAH introduces a new approach to modern mobility, one that balances luxury, technology, and practical electrification. Distributed exclusively by Performance Plus Motors, the brand positions itself not only as a premium EV manufacturer, but also as a partner in the UAE’s transition toward sustainable transport.

VOYAH’s design language is shaped by cultural inspiration and harmony with nature. Central to this philosophy is the Kunpeng, a mythical creature symbolizing ambition and transformation. This influence is reflected in the brand’s wing-inspired logo and flowing light signatures, forming a design identity that blends elegance with innovation.

Electric-first mobility with extended range

At the center of VOYAH’s UAE lineup is the VOYAH Free, an Extended-Range Electric Vehicle (EREV) designed for real-world driving conditions.

The Free operates primarily as an electric vehicle, using battery power for everyday driving. When the battery reaches a low state of charge, an onboard range extender generates electricity to support continued driving. The wheels are always driven by the electric motor, preserving the smooth and responsive driving characteristics of an EV while extending overall range.

This configuration offers a practical solution for drivers seeking electric mobility without being dependent on charging availability, particularly as infrastructure continues to develop.

Premium experience, inside and out

Inside, the VOYAH Free delivers a refined cabin experience built around comfort and technology. Sustainable materials, a spacious layout, and a tri-screen digital cockpit create an environment that feels modern and intuitive.

Ownership is supported by a comprehensive package, including complimentary first-year insurance, registration, window tinting, and a home wall box charger with installation. Long-term confidence is reinforced through extended vehicle, battery, and service coverage, supported by dedicated after-sales care.

Through the VOYAH Free, the brand presents a balanced vision of premium mobility combining electric performance, extended range capability, and craftsmanship suited to everyday use in the Emirates.

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VOYAH UAE participates in the 2026 Passenger Vehicle Global Partnership Summit in Xiamen

VOYAH UAE, represented by Performance Plus Motors, participated in the 2026 Passenger Vehicle Global Partnership Summit held in Xiamen, China. The summit brought together international partners to review the brand’s global expansion plans, upcoming vehicle programs, and long-term technology direction.The event reinforced VOYAH’s commitment to international markets, including the UAE, and aligned partners on the brand’s next phase of growth.Global strategy and market momentumDuring the summit, the company reaffirmed its strategic focus on the SUV segment, where VOYAH continues to expand its product portfolio. Recent launches have seen strong customer response, with VOYAH Taishan recording more than 10,000 orders within minutes of its launch, reflecting growing demand for the brand’s vehicle platforms and extended-range technologies.VOYAH UAE was recognized with the Network Development Award, acknowledging progress made in building the brand’s presence locally and supporting its broader international growth strategy.The company also confirmed plans to expand its global sales and service network to 800 outlets by 2030. In the UAE, this approach aligns with national efforts to encourage electric vehicle adoption and modernize transport systems.Looking aheadThe summit also previewed future models planned for international markets. The VOYAH Passion L and VOYAH Taishan are scheduled for introduction in the UAE in the third quarter of 2026, further strengthening the brand’s premium electric vehicle lineup.As demand for intelligent and sustainable mobility continues to grow, the UAE remains a key market in VOYAH’s global strategy. The brand’s expanding international footprint and continued product development support its long-term commitment to the region.

5 Nov 2025
0ea0358d3604571cfa2cd25a6692fcb3d4880976

The Rise of China’s Automotive Power

For years, the global auto industry talked about China as a future disruptor. From where I sit today, that conversation is already outdated. China is not on the way in. It is already shaping how cars are built, priced, and sold.This matters in the UAE, because we are one of the few markets that can absorb change quickly.What I see from Chinese manufacturers is not incremental improvement. They did not tweak legacy systems. They rebuild the car around electrification, software, and speed. While many traditional automakers still take three to five years to launch a new model, Chinese brands are doing it in nearly half that time. That speed shows in the product. Technology feels current. Digital systems feel intuitive. Pricing reflects today’s reality, not old cost structures.The scale behind this shift is impossible to ignore. China is now the world’s largest car exporter. Electric vehicles already make up more than a third of new car sales in its domestic market. Just as important, Chinese manufacturers control much of the EV supply chain, especially batteries. That gives them an advantage others are still trying to build.In the UAE, this change is already visible. Over the past year, interest in Chinese brands has grown sharply. What stands out is that customers are not chasing the cheapest option. They are asking the right questions. Range. Technology. Warranty. Usability. Cars that make sense for daily life here.One reason adoption accelerates is practicality. Technologies like Extended-Range Electric Vehicles solve real problems. EREVs drive electrically but carry a small engine that generates power when the battery runs low. You still get electric driving for everyday use, without being tied completely to charging availability. For many drivers in the UAE, that removes the final hesitation.Policy is moving in the same direction. Net Zero 2050 is already influencing infrastructure, fleet planning, and investment decisions. Dubai’s push to expand charging stations is important, but in my experience, what really drives change is usable products. Fleet operators understand this well. Taxis, ride-hailing services, and delivery companies are switching because the economics work, not because it sounds good in a presentation.There is also a demographic reality we should not ignore. Chinese vehicles are designed for younger buyers. Software-led. Connected. Digital first. That fits the UAE naturally. Our customers expect technology to work properly, not feel like an afterthought.I do not see this as a temporary surge. It is a structural shift. Chinese manufacturers are no longer following global trends. They are setting them.If current patterns continue, Chinese electric vehicles will make up a meaningful share of cars on UAE roads before the end of this decade. That will change expectations around ownership, technology, and what a modern car should deliver.From my perspective, China is not knocking on the door. It is already inside.Mohamed ElzawawyGeneral Manager, Performance Plus Motors

5 Nov 2025
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